FAQ
On this page:
- Who are Tukilik?
- What are Media Relations?
- What is the purpose of Media Relations?
- What services does Tukilik offer in Media Relations?
- What is more efficient - an advertising campaign or Media Relations campaign?
- What are the requirements necessary for a successful media campaign?
- Do you guarantee results?
- How long does it take to produce measurable results?
- Do you have testimonials from satisfied clients?
- How do I get to Tukilik?
Who are Tukilik?
- Tukilik is a media relations agency specialising in technology industries
- Tukilik was created in 1994 by Jean-Claude Vaudecrane, a specialist in innovative marketing
- In 2000, Tukilik was one of the founders of GlobalFluency, a network of 38 independent specialist agencies in 25 countries. Find out more about the Agency.
- Tukilik has a permanent staff of 7 people. Read about the management team (with CVs).
What are Media Relations?
- The objective of Media Relations is to communicate with independent opinion makers such as: journalists, analysts and experts.
What is the purpose of Media Relations?
- To develop awareness of a company or a product. To publicise the information through independent opinion leaders - journalists and analysts.
What services does Tukilik offer in Media Relations?
Broadly, we provide two kinds of services:
- Consulting:
- Conception of marketing, competition and sales strategies.
- Conception of messages by category: prospects or press.
- Action plan. - Technical services:
- Writing of press releases and press kits.
- Dissemination of information to targeted journalists.
- Organising of events, interviews, press conferences.
What is more efficient - an advertising campaign or Media Relations campaign?
The two types of campaign are complementary to each other
- Advertising is where a company pays a medium (e.g. magazine) for space in which it can display words and images about a product or service which it has prepared itself
- Media relations is where a product or service is introduced to a journalist who then writes about it. The opinions expressed in the editorial are the journalist’s.
What are the requirements necessary for a successful media campaign?
- To have things to talk about and of course to want to talk about them
- To have distinct benefits to offer clients
- To be available to brief and meet with journalists
- To communicate frequently and regularly
Do you guarantee results?
Yes, in fact this is one of our unique selling points. We offer different types of contracts:
- Guaranteed results:
In this type of contract we guarantee precise results. If our objectives are not attained in the time set out in the contract, we will continue to work for you for free until the said results have been achieved. - Payment By Results:
In this type of contract, part of the payment is linked to the quantity and quality of articles obtained.
To find out more about the types of contracts we use
How long does it take to produce measurable results?
- Getting results quickly is another of our specialities
- We can guarantee results after 30, 60 and 90 days after date of signature of contract, or as appropriate to your needs.
Do you have testimonials from satisfied clients?
- Of course. Please get in touch (contact us) and we will gladly send you some. For more general information visit our client list.
How do I get to Tukilik?
- See the map and directions.
